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Strategies to Optimize Every Area of Your Business

What Can Strategy Do for Your Organization?

A strategy - whether big or small - ensures all work is tied directly to your mission. A strategy will:

  • Define and prioritize goals
  • Align resources and activities, strengthening collaboration
  • Improve accountability and transparency at all levels
  • Clearly communicate your mission, goals, and priorities to all stakeholders

Not All Strategies Are the Same

Graphical showing of Action plans that feed into goals that feed into the mission

Big Strategy:

You don't need a 60-page, dust-gathering, jargon-filled "strategy" that hasn't seen the light of day since its creation.

You need a simple document that clearly spells out your mission and defines the goal(s) or initiative(s) that your organization must complete to accomplish its mission.

Then you and your team determine how to measure progress against those goals and initiatives, and what defines "success." That's your Big Strategy.

little strategies:

"Little Strategies" should be tied to a goal or initiative that directly supports the Big Strategy. These are Action Plans, documents that specify the activities and steps needed to achieve those goals and initiatives.

These "little strategies" are often only "little" because they feed into the overarching corporate strategy. Some examples:

  • A project that takes a few weeks - such as a grant application.
  • They might be on a larger scale, such as creating a Communications strategy for the organization.
  • Or an effort that takes a year or more, such as implementing a new IT system.

Whether you want to work on a "little" strategy - a series of little strategies - or you want to go BIG, we love helping our clients through the process.

Ready to get started?


Thank you for providing all the right tools to formulate a clear vision and to help develop a customized plan of action. The step-by-step master plan made communication and implementation more precise and effective. Your guidance and empathy - especially during crucial moments - was instrumental in achieving our desired goals. Thanks for your always positive approach and for bringing clarity and focus in addressing opportunities and barriers.

- Brunner Management, LLC

The Executive Committee of the World Affairs Challenge engaged Break Trail Strategies to consult on a broad range of issues from big picture strategies to day-to-day operations. 

The results were thoughtful, respectful, and  actionable recommendations for improving and clarifying our goals, processes, and communications internally and externally. From responsibilities of committee members and staff, to best practices, long-range strategy, and better use of new technologies, Break Trail was successful in giving our team the tools and the direction that make our organization more efficient and better prepared for growth.

-Executive Committee/Board of Directors

Center for Teaching International Relations, World Affairs Challenge


The first hour of consultation is on the house. Call us at 202.997.560